Making sense of independent retail data

At In-Touch, we specialise in the simplification of EPoS data and the provision of actionable insights.

While traditional market research organisations like Nielsen and IRI offer a useful top line view of the convenience channel, our 100% transactional data (no estimations) can tell you an accurate and in-depth story of what’s happening in the UK’s convenience stores.

Share of trade and number of SKUs by category by shop; best and worst selling product lines; pricing variations by store, region and location; assessment of various promotional mechanics and halo effects on competing and own products; live NPD penetration tracking – these are just a few examples of our work that feeds into our clients’ decision making.

How do we add value to the convenience retail insight?

Increasing numbers of our customers have been asking us to look beyond the sales data and delve into shopper purchasing behaviours – basket analysis, time of day and day of week purchases, linked products, and associated spend. Cross-referencing this data with regional and local socio-demographic information can help optimise product ranges and feed into shopper mission based marketing.

Our data and activation tools provide a complete picture, insight and a range of effective tools to drive execution of your sales and marketing programme through the channel, add value to the category and maximise return on investment from your trade marketing spend.

How can we work together?

Whichever retailer segment you wish to explore, we will work with you to crystallise your brief and set clear objectives, and thereafter draw on data and insights from our extensive data pool of 1.3bn retail records accounting for over £2.2bn annual retail sales.

To find our more or to receive example insights as a PDF, please use the form below or call us on 0330 1228500.