In-Touch’s Vision is to Link Brands to Retailers and Consumers Across the Connected World
We offer all the major brands a detailed insight into their own brand and competitor performance. Granular non-aggregated transaction data solves a long-term industry need to better understand brand performance in growth sectors like convenience retailing.
Every day, we collect detailed transaction data from more than 12,500 convenience and pharmacy stores throughout the UK. This data undergoes enrichment through categorization, segmentation, and the incorporation of geographic, demographic, and weather details. We provide real sales data, delivering insights weeks ahead of our competitors, in a format seamlessly integratable into existing client data platforms. Powered by Retail Spotlight
Elevate your competitive edge – Uncover insights, outpace competitors. Access regular or ad hoc market intelligence reports tailored to your needs. Whether it's comprehensive convenience sector insights, specifics about your brand and competitors, or tracking of New Product Development (NPD) in your category with key metrics – we've got you covered. Empowered by transaction-level data, we delve deep into analyses, offering valuable insights like time-of-day assessments and detailed basket analysis. Monitor performance, refine strategies, and stay steps ahead. Powered by Retail Spotlight
Why Digital Coupons?: Shoppers love smart phone offers, in fact 70% of shoppers are looking for discounts. Access consumers spending c£12.5bn per year on major brands in Alcohol, Soft Drinks, Snacks, Food to Go, Vape Groceries et al in independent convenience through Digital Coupon Campaigns …. So why and what are the benefits. - Paper coupons and the redemption of are very expensive, digital coupons eliminate the manual process that’s open to mistakes and lost income. - Paper coupons are open to multiple usage and therefore fraud. - Digital Coupons can be digitally created and instantly validated securely. - Digital Coupons deliver incremental revenue, zero margin erosion and are fully funded by the brands - Brands can access campaign performance including distribution and RoS. - Which means they are more likely to drive additional campaigns that benefit the retailers. - Digital Coupons are a much better consumer experience, which means they are likely to repeat usage and keep coming back for more = £££££’s.
Access consumers spending c£12.5bn per year on major brands in Alcohol, Soft Drinks, Snacks, Food to Go, Vape Groceries et al in independent convenience through Media Screen Advertising …. So why and what are the benefits. - This Retail Media channel addresses actual customers in-store, who visit the store 2.5 x week on average. - We measure the impact – in £ and units sold – pre / during / post campaign - also impact on category overall. - Creative freedom for static and video content – not constrained by retailers’ rules. - Short lead times from booking to launch – just a week. - Flex / change content in mid-flight, based on campaign performance or external factors. - Link media campaigns with retailer incentives – especially good for NPD. - Average increase in RoS = 9% based on trial in 1300 stores. - But even better, we report actual recorded sales pre- during- and post-campaign..
Why Choose Us
The Pinpoint Platform
The Pinpoint platform provides on-demand customisable reports, that allow brands to understand their position in the market and identify insights that can be used to set their product & sales strategies.
Connecting Brands to Consumers via our Digital Ecosystem
Unlock the Power of Consumer Insights and Analytics
Our digital value-add solutions can help you increase footfall and engagement, giving you a competitive edge in today’s market.