Empowering Ecosystems
In-Touch’s Vision is to Link Brands to Retailers and Consumers Across the Connected World
Our Services
We offer all brands a detailed insight into their own brand and competitors’ performance. Granular non-aggregated transaction data solves a long-term industry need to better understand brand performance in growth sectors like convenience retailing.
Direct Data Supply
Every day we collect detailed transaction data from more than 12,500 convenience and pharmacy stores throughout the UK. This data is enriched through categorisation, segmentation, and the incorporation of geographic, demographic, and weather details. We provide actual sales data, delivering insights weeks ahead of our competitors, in formats that can be seamlessly integrated into existing client data platforms, powered by Retail Spotlight
Data Insights
Sharpen your competitive edge – uncover insights, outpace competitors. Access regular or ad hoc market intelligence reports tailored to your needs. Whether it's comprehensive convenience sector insights, specifics about your brand and competitors, or tracking of New Product Development (NPD) in your category with key metrics – we've got you covered. Empowered by transaction-level data, we delve deep into promotion compliance / effectiveness, offering valuable ROI insights like time-of-day assessments and detailed basket analysis. Or simply monitor distribution, RoS, and your “Core in Every Store” performance, refine strategies, and stay steps ahead. Powered by Retail Spotlight
Digital Coupons
Why Digital Coupons?: Shoppers love smart phone offers, in fact 70% of shoppers are looking for discounts. Access consumers spending c£12.5bn per year on major brands in Alcohol, Soft Drinks, Snacks, Food to Go, Vape Groceries et al in independent convenience through Digital Coupon Campaigns …. So why and what are the benefits.
- Paper coupons are open to multiple usage and therefore fraud.
- Digital Coupons can be digitally created and instantly validated securely.
- Digital Coupons deliver incremental revenue, zero margin erosion and are fully funded by brands
- Brands can measure campaign performance including distribution and RoS.
- Which means they are more likely to drive more campaigns that benefit retailers.
- Consumers prefer digital to paper coupons, so they’re more likely to come back for more which is better for everyone – consumers, retailers & brands.
Media Screen Advertising
Access consumers spending c£12.5bn per year on major brands in Alcohol, Soft Drinks, Snacks, Food to Go, Vape Groceries et al in independent convenience through Media Screen Advertising …. This Retail Media channel addresses actual customers in-store (not potential ones on TV) who visit the store 2.5 x week on average, and at a fraction of the cost!
- We measure the impact – in £ and units sold – pre / during / post campaign - also impact on category overall.
- Creative freedom for static and video content – not constrained by retailers’ rules.
- Short lead times from booking to launch – just a week.
- Flex / change content in mid-flight, based on campaign performance or external factors.
- Link media campaigns with retailer incentives – especially good for NPD. - Average increase in RoS = 9% based on trial in 1,300 stores.
Why Choose Us
Designated Platform
We have created a unique (one of a kind) platform that delivers all digital facets via one API (or individual file format) into our EpoS partners, and directly to their retail partners/customers.
One Integration
Our platform enables EpoS partners to do less work, whilst offering a range of digital services and value-added solutions to their own business and their retailers’ business.
Trusted Partnership
As an agnostic business we can reach out to multiple digital partners and offer them access via our platform into multiple retailer facing businesses. This then creates a more powerful, and valuable asset and revenue opportunity for all our partners and retailer connections.
Pinpoint: EPOS analytics in convenience retail
Pinpoint brings clarity to a brand’s pack, price, promotion, execution, and field strategy in the symbol and independent convenience channel by leveraging market leading transaction level EPOS data from over 12,000 stores. Choose from three modules: a one-off piece of insight to answer your questions, a direct data feed to integrate into your system, or a license to the Pinpoint platform for your category.
Pinpoint is a partnership between between Thumbprint, In-Touch-Group and Retail Spotlight. Together, we’ve combined the best channel and brand expertise, EPOS access, data analytics, and product development to help brands grow their business in the convenience sector.
- Data from +12k stores – no aggregated view
- Store specific data to measure your strategy
- Intuitive and easy to use software – it’s not just for analysts
10bn+
rows of data
3.5m+
unique products
12.5k+
stores with sales
Client Testimonials
Our Partners
Connecting Brands to Consumers via our Digital Ecosystem
Unlock the Power of Consumer Insights and Analytics
Our digital value-add solutions can help you increase footfall and engagement, giving you a competitive edge in today’s market.